Fiat in North America has begun shipping the first models of Fiat 500 Prima Edizione customers in the U.S. this week. These limited edition of 2012 Fiat 500 models have been available to fans in the U.S. Fiat as a reward for their years of unwavering loyalty to the brand Fiat. The 500 models, special edition vehicles are the first Fiat to be sold in the United States since 1984. 
We are delighted to begin delivering the highly-anticipated Fiat Cinquecento Prima Edizione models to our cherished Fiat fans,†said Laura Soave, Head of Fiat Brand North America. “We value their unwavering loyalty and are thrilled that we now can show our appreciation by delivering the Prima Edizione models. The Prima Edizione marks the exciting and long-awaited return of the Fiat brand and true Italian automotive design to North America.†Prima Edizione the Fiat 500 is only available in three colors: White, Rosso Gray (Gray). These limited edition Fiat 500 models are equipped with a manual transmission. Designed as a vehicle for collection, Prima Edizione each have a number of vehicles numbered in order of identification (VIN) and the unique identification tag number on the board.
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